The Importance of having a Website

The estimated figure of people using the Internet is 10 million and growing daily. People are using the Internet for many reasons: communicating, buying and selling, researching and learning, working, social and business networking, e.t.c. As far as almost 10 years ago, it was determined that the Internet was going to play a huge role in generating income for businesses and individuals, from both online and off line transactions with the primary point being online marketing.

Here are some of the reasons why a business owner or seller needs a website:

• Customers expect to find you on the Internet.
• Competitors already have an online presence.
• It is far less expensive as a marketing tool than print media.
• The ability to reach consumers all over the world.
• Build an interactive and long-term relationship with customers with the use of forums.
• Customers can get first-party real-time and accurate information from your website.
• Improve on customer service from information gathering.
  
• Create a professional image for your business.
• Affiliate with other businesses and networks.
• Sell your product or service.

It is to a business' disadvantage not to have an online presence, having one is as important as having a business name, address and telephone number.

By Agnes Ikotun
Licensed REPA